The Perfect Imperfection
Golden Goose
To celebrate its 20 year anniversary, Golden Goose created an art book, published by Rizzoli, called “The Perfect Imperfection.” The book reveals unpublished stories and never-before-seen content about the history of the brand and the people who work there.
We contributed to the enrichment of the art book by introducing an Augmented Reality feature. The new direct browser access via markers allowed us to integrate experiences, videos and AR stories into the book. Doing so transformed the printed page into an interactive work in all respects, capable of growing and updating itself over time and one that is easily accessible to all readers.
We created a documentary that recounts the intimate journey through the brand's 20 years. 6 episodes tell the story of the past, present and future of the brand. With a GIF and video teaser and a series of photos the Golden Goose archive comes to life.
