Allegra Mixology
Bvlgari
For the high perfumery collection Allegra, we created a Retail Activation Experience using Generative AI, aiming to offer an entirely innovative perspective on the fragrance world, open to countless nuances through the blend of Eau de Parfum and the seven Magnifying essences.
The concept
Our project “Allegra Mixology” draws inspiration from the world of DJ sets and specifically from the creative mixing typical of this profession. The designed experience allows people to play through a consolle, like a DJ, discovering the world of the 5 Bvlgari essences + its 7 Magnifying essences, offering over 35 possible combinations and endless customization options.
It's an almost holistic experience that engages sight (through generative videos), smell (with olfactive tools), and hearing (thanks to specially created sound for each Eau de Parfum, adding layers for each chosen Magnifying) creating a completely personalized and unique experience, through the use of Generative AI. At the end of the experience, the customer autonomously decides how to blend their favorite essences, creating artworks that express the chosen olfactory emotion.
The atlas of emotions utilizing Generative AI
The Allegra collection will transport you across the sensory atlas of emotion and right to the heart of Italian lifestyle.
The experience starts, just like a real DJ, on a consolle with the olfactive tools for the 5 Eau de Parfums and the 7 Magnifying essences placed on it. Through an interactive monitor and headphones that generate the sound layers, the experience begins.
The entire interaction is in the hands of the audience, who, through the specially designed analog consolle, headphones, and monitor, test the fragarances, select their favorites, and finally mix Allegra and Magnifying like in a visual and auditory DJ set. The result is a mix of Allegra’s emotions with the accent of Magnifying, expressed in digital artworks that the visitor shares in real time.
The Consolle
The option provides a horizontal configuration where the bells are developed along two semi-circles. Selection is made through two caster elements that activate light feedback both on the lines connecting the caster to the bell and under the bell itself.
